Drone Delivery is a high-tech startup located in large megalopolises. Drone Delivery strives to make fast delivery available to everyone at any time. Drones make delivery, which reduces the price several times. Drones are not afraid of traffic jams and they never get tired. Drone Delivery is focused on customers who value their time, and often order delivery because they do not have the time or opportunity to pick up the parcel in person.
People with busy schedules do not have enough time to pick up parcels in person. The available delivery service apps have a cluttered design, a confusing delivery checkout processes.
Design a Drone Delivery website to be user friendly by providing clear navigation, offering a fast checkout process and the ability to track it in real-time until it is received.
UX designer designing a website for Drone Delivery from conception to finished prototypes.
Conducting interviews, paper and digital wireframing, low and high-fidelity prototyping, conducting usability studies, accounting for accessibility, and iterating on design and responsive design.
I've conducted interviews and created empathy maps to understand the users I'm developing for and their needs. The main group of users identified during the study were working adults who often order delivery because they do not have time to pick up the parcel themselves due to a busy schedule.
The study showed that the time and accuracy of delivery are of great importance for users, as it directly affects their work and fulfillment of obligations to customers. User problems included: delays and errors in deliveries, a complex process of placing an order, a lot of actions in the application, lack of trust in couriers, lack of delivery monitoring, and expensive price tags. All this shows the need for simple, inexpensive, and fast delivery on the market.
Delays or mistakes in delivery services that can disrupt work
Complex interface and a lot of actions which make the ordering process difficult
There is no trust in the courier service because couriers are often poorly educated and foreigners
There are no detailed tracking and reporting system in services
RayanDolson is a busy manager who needs safe, quick, and cheap delivery because he often transports documents and materials between offices and clients.
I created a user journey map of Rayan Dolson's experience using the delivery service's website to help identify possible pain points and opportunities for improvement.
Difficulty with website navigation was a primary pain point for users, so I used that knowledge to create a sitemap.
My goal here was to make strategic information architecture decisions that would improve overall website navigation. The structure I chose was designed to make things simple and easy.
Next, I sketched out paper wireframes for each screen in my app, keeping the user's pain points about navigation, browsing, and checkout flow in mind. The home screen paper wireframe variations to the right focus on optimizing the browsing experience for users.
Because Drone Delivery customers access the site on a variety of different devices, I started to work on designs for additional screen sizes to make sure the site would be fully responsive.
Moving from paper to digital wireframes made it easy to understand how the redesign could help address user pain points and improve the user experience.
Prioritizing useful button locations and visual element placement on the home page was a key part of my strategy.
To create a low-fidelity prototype, I connected all the screens involved in the primary user flow of adding an item to the cart and checking out.
I received feedback on my designs from team members about things likeplacement of buttons and page organization. I made sure to listen to their feedback, and I implemented several suggestions in places that addressed use points.
View low-fidelity prototype
Study type:
Unmoderated usability study
Location:
UnitedStates, remote
Participants:
5 participants
Length:
20-30minutes
These were the main findings uncovered by the usability study:
Users are confused by the step choosing the type of delivery
“Delivery Details” step is not displayed on the step progress bar
Users want to see the drone arrival time
To make the checkout process complete and understandable for users, I added the "Delivery Details" step to the step process bar, which allows users to see in which step he is now.
I also changed the wording “Select approximate type of delivery" to “Select approximate item for delivery", because it caused confusion among users about what they should do and added sample item pictures.
I included considerations for additional screen sizes in my mockups based on my earlier wireframes. Because users shop from a variety of devices, I felt it was important to optimize the browsing experience for a range of device sizes, such as mobile and tablet so users have the smoothest experience possible.
My hi-fi prototype followed the same user flow as the lo-fi prototype, and included the design changes made after the usability study, as well as several changes suggested by members of my team.
View High-fidelity prototype
I used headings with different-sized text for a clear visual hierarchy
Provided access to users with disabilities by adding voice input instead of printing text
I designed the site with alt text available on each page for smooth screen reader access
Our target users shared that the design was intuitive to navigate through, more engaging with the images, and demonstrated a clear visual hierarchy.
I learned that even a small design change can have a huge impact on the user experience. The most important takeaway for me is to always focus on the real needs of the user when coming up with design ideas and solutions.
Conduct follow-up usability testing on the new website
Identify any additional areas of need and ideate on new features
Thank you for your time reviewing my work on the DroneDelivery app! If you’d like to see more or get in touch, my contact information is provided here.
