Drone Delivery is a high-tech startup located in large megalopolises. Drone Delivery strives to make fast delivery available to everyone at any time. Drones make delivery, which reduces the price several times. Drones are not afraid of traffic jams and they never get tired. Drone Delivery is focused on customers who value their time, and often order delivery because they do not have the time or opportunity to pick up the parcel in person.
People with busy schedules do not have enough time to pick up parcels in person. The available delivery service apps have a cluttered design, a confusing delivery checkout processes.
Develop an application for Drone Delivery that will allow users to order delivery in a few clicks and the ability to track it in real-time until it is received.
UX designer designing an app for Drone Delivery from conception to finished prototypes.
Conducting interviews, paper and digital wireframing, low and high-fidelity prototyping, conducting usability studies, accounting for accessibility, and iterating on designs.
I've conducted interviews and created empathy maps to understand the users I'm developing for and their needs. The main group of users identified during the study were working adults who often order delivery because they do not have time to pick up the parcel themselves due to a busy schedule.
The study showed that the time and accuracy of delivery are of great importance for users, as it directly affects their work and fulfillment of obligations to customers. User problems included: delays and errors in deliveries, a complex process of placing an order, a lot of actions in the application, lack of trust in couriers, lack of delivery monitoring, and expensive price tags. All this shows the need for simple, inexpensive, and fast delivery on the market.
Delays or mistakes in delivery services that can disrupt work
Complex interface and a lot of actions which make the ordering process difficult
There is no trust in the courier service because couriers are often poorly educated and foreigners
There are no detailed tracking and reporting system in services
Sarah West is a busy doctor therapist who needs to order a delivery of medical supplies in a few clicks without routine because has a busy patient schedule and dyslexia, it's hard for her to fill out forms.
I mapped Sarah’s user journey and revealed how helpful it would be for users to have access to a simple delivery app with real-time tracking capability.
I spent time drafting iterations of each screen of the app on paper ensuring that the elements that made it to digital wireframes would be well-suited to address user pain points. For the home screen, I prioritized a quick and easy ordering process to help users save time.
As the initial design phase continued, I made sure to base screen designs on feedback and findings from user research.
Easy navigation was a key user need to address in the designs in addition to equipping the app to work with assistive technologies.
Using the completed set of digital wireframes, I created a low-fidelity prototype. The primary user flow I connected with was ordering a delivery, so the prototype could be used in a usability study.
View low-fidelity prototype
I conducted two rounds of usability studies. Findings from the first study helped guide the designs from wireframes to mockups. The second study used a high-fidelity prototype and revealed what aspects of the mockups needed refining.
Early designs allowed for some customization, but after studying the usability, I added an additional pop-up screen on the tracking screen to view the delivery details. I also revised the design and added change and cancel buttons at the bottom of the pop-up screen.
The second usability study revealed frustration with the feedback process. To simplify this process, I've added a quick addition of feedback on common topics in the form of icons and made the text input field optional in the form of a drop-down tab, because not everyone wants to enter text feedback.
The final high-fidelity prototype presented cleaner user flows for ordering delivery. It also met users with the ability to easily configure delivery and tracking capabilities, as well as additional customization during tracking.
View High-fidelity prototype
Provided access to users who are vision impaired through adding alt text to images for screenreaders
Used icons to help make navigation easier
Provided access to users with disabilities by adding voice input instead of printing text
Сontrast design colors make it easy to read navigation elements
The app makes users feel like Drone Delivery really thinks about how to meet their needs. One quote from peer feedback:
The app made it so easy to order and track delivery! I would definitely use this app for fast and inexpensive delivery.
While designing the Drone Delivery app, I learned that the first ideas for the app are only the beginning of the process. Usability studies and peer feedback influenced each iteration of the app’s designs.
Conduct another round of usability studies to validate whether the pain points users experienced have been effectively addressed
Design responsive website for different platforms
Thank you for your time reviewing my work on the DroneDelivery app! If you’d like to see more or get in touch, my contact information is provided here.
